RIPP is a small academy that carefully teaches English to middle and high school students. It focuses on providing attentive, individualized care and guiding each student in the right direction. Through conversations with RIPP, we sensed a brand that feels small yet strong, and flexible at the same time. We decided to capture this spirit throughout the entire brand identity. From the logo and typeface to various pattern designs, we incorporated a dense ripple shape to express a sense of solid flexibility. We also playfully interpreted "ripple" as RIPP learning english, giving rise to the name "RIPP."

SCOPE: (BRAND IDENTITY / TYPEFACE / NAMING)