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Saint Jane Flower offers integrated services ranging from individual bouquets to classes, weddings, and space gardening, aiming to infuse everyday life with a natural and warm atmosphere. We wanted these diverse services to be directly reflected in the logo and symbol.

The symbol was designed by shaping the initials "stj" into a bouquet form, while the logotype evokes the image of grass or a forest, using a handwritten style that captures the gentle flow of nature. We then applied various flexible variations across different media, allowing the overall mood to be subtly conveyed while maintaining a clear and intuitive brand image.


SCOPE: (BRAND IDENTITY / STORE SIGNAGE / MOTION) 

Saint Jane Flower offers integrated services ranging from individual bouquets to classes, weddings, and space gardening, aiming to infuse everyday life with a natural and warm atmosphere. We wanted these diverse services to be directly reflected in the logo and symbol.

The symbol was designed by shaping the initials "stj" into a bouquet form, while the logotype evokes the image of grass or a forest, using a handwritten style that captures the gentle flow of nature. We then applied various flexible variations across different media, allowing the overall mood to be subtly conveyed while maintaining a clear and intuitive brand image.


SCOPE: (BRAND IDENTITY / STORE SIGNAGE / MOTION)